Proper Store Lighting: A Complete Guide to Boosting Sales | EDC

Proper lighting is one of the key factors in the success of any business, especially for stores and shops. This is because lighting not only affects the appearance and atmosphere of your store, but also influences customer behavior, the shopping experience, and ultimately, your sales.

In this comprehensive article by EDC, we cover the principles of store and shop lighting, the best lighting methods for different parts of a store, suitable types of light fixtures, and key tips for lighting in various stores such as clothing, food, home appliances, and more.

Benefits of Store and Shop Lighting

Proper lighting in stores and shops, using suitable commercial light fixtures, offers numerous benefits, including:

• Attracting customers: Attractive lighting can draw passersby’s attention to your store and entice them to come inside.
• Displaying products: Proper lighting can showcase your products in the best possible way and help customers easily see and choose them.
• Increasing sales: Studies have shown that proper lighting can help increase your sales by up to 15%.
• Making the space look larger: If done correctly and according to principles, lighting in small shops greatly helps make the space appear larger and more spacious.

Lighting Different Parts of a Store and Suitable Light Fixtures

Here, we discuss suitable lighting types for different parts of a store:

1. Window Display Lighting

The store window is the first thing customers encounter, so window display lighting is of great importance. For window display lighting, you can use track lights, spotlights, or floodlights.

2. Shelf Lighting

Shelf lighting should be such that products are fully and evenly illuminated. For shelf lighting, you can use linear lights, under-cabinet lights, or LED strip lights.

Use lighting at the right angle. The best angle for shelf lighting is 45 degrees.

3. Aisle Lighting

Aisle lighting should:

• Make navigation easy for customers.
• Make the interior space of the store appear larger.
• Create a safe and pleasant atmosphere for customers.

For aisle lighting, you can use LED panels or fluorescent lamps. By using pendant lights or interior wall lights, you can create focal points in the aisles and guide customers to different sections of the store.

4. Fitting Room Lighting

Fitting room lighting should:

• Show products accurately and with true colors to customers.
• Create a comfortable space for customers so their eyes are not strained while trying on clothes.

Important tips for fitting room lighting:

• Use light with an appropriate color temperature. The best color temperature for fitting room lighting is neutral white light (around 4000 Kelvin).
• Use high CRI. The suitable CRI for fitting room lighting is above 90.
• Avoid creating shadows in the fitting room.

5. Checkout Counter Lighting

Checkout counter lighting should:

• Clearly illuminate the cashier’s work area.
• Make transactions easy for both customers and the cashier.

Important tips for checkout counter lighting:

• Use light with appropriate intensity. Too little or too much light makes it difficult for the cashier and customers to work.
• Avoid creating glare at the checkout counter.

6. Exterior Facade Lighting

Exterior facade lighting should:

• Draw passersby’s attention to the store.
• Showcase the store’s identity and brand.
• Create a safe and inviting atmosphere for customers.

For exterior facade lighting, you can use the following methods:

• Using LED lights, floodlights, or LED string lights, you can fully illuminate the store’s exterior facade.
• Using LED lights or floodlights, you can prominently display the store’s sign and name.
• Using exterior wall lights or pendant lights, you can clearly illuminate the store entrance.
• Use light with appropriate intensity. Too little or too much light prevents the store’s exterior from being seen properly. Avoid light pollution.

7. Store Ceiling Lighting

The ceiling of stores catches customers’ attention at first glance and can be considered one of the ways to increase customers. EDC ceiling lights are the best option for decorating your store ceiling and providing the necessary illumination.

Using decorative lights and recessed ceiling lights to create proper lighting for suspended ceilings can be an attractive idea for ceiling lighting. You can use COB recessed ceiling lights instead of ceiling halogens to benefit from the modern design of this product while reducing your store’s electricity consumption.

If you intend to create modern lighting in your store, you can use surface-mounted ceiling lights, which come in a wide variety of types.

Another light you can use for your store ceiling lighting is track lights. Interestingly, track lights can also be installed on high ceilings and store walls. You can adjust the light angle of track lights as desired, which has made these lights a priority for shopkeepers for store and shop lighting.

Using LED ceiling panels is one of the most common methods for store ceiling lighting. These panels are available in different sizes and shapes.

Store ceiling lighting can be used as accent lighting to highlight specific points in the store.

Note: If your store ceiling is low, use panel or linear lighting with low thickness so the interior space doesn’t appear smaller. For large stores, use a combination of different lighting methods so light is distributed evenly throughout the store.

How to Light Different Types of Stores

In this section, we discuss how to light some common stores and provide key tips for each:

Supermarket Lighting

Goal: Clear and attractive display of products, ease of selecting and purchasing products, creating a pleasant and safe atmosphere.

• Use general lighting with appropriate intensity so all areas of the store are evenly illuminated.
• Use accent lighting to highlight specific products, such as discounted or new products.
• Use proper lighting for aisles and checkout counters so customers can easily move around the store and complete their purchase.

Home Appliance Store Lighting

Goal: Clear and accurate display of product details, creating a modern and stylish atmosphere, ease of selecting and comparing products.

• Use accent lighting to highlight product details, such as TV screens or stovetops.
• Use lights with high CRI so product colors and details are shown accurately.
• Use proper lighting on shelves so customers can easily see products.

Chain Store Lighting

Goal: Clear and attractive display of products, ease of selecting and purchasing products. Use general lighting with appropriate intensity so all areas of the store are evenly illuminated.

Restaurant Lighting

Goal: Creating a pleasant and warm atmosphere, stimulating appetite, highlighting the restaurant’s decor and furniture.

• Use general lighting with low intensity to create an intimate and pleasant atmosphere in the restaurant.
• Use accent lighting to highlight tables, paintings, and other decorative elements.

Jewelry Store Lighting

Goal: Sparkling and attractive display of jewelry, creating a luxurious and stylish atmosphere.

• Use accent lighting to highlight jewelry and diamonds.
• Use task lighting to provide the necessary light for jewelry store staff.
• Use light with high CRI so the sparkle and color of jewelry are shown accurately.
• Use glass display cases with proper lighting so jewelry is displayed in the best possible way.

Conclusion

Store and shop lighting not only has an aesthetic aspect but is also effective in attracting customers and increasing sales. For lighting, use high-quality lighting products with high CRI, pay attention to energy consumption, and use low-consumption lamps. Seek help from a lighting expert to design and implement your store lighting. EDC offers design and calculation services free of charge to its customers. EDC experts help you purchase the best lighting products according to your store type, budget, and taste.